Promote your work to Vox9 listeners. Paid from your ad credit.
Same author rates, with your ad credit and past campaigns brought across. New there: change a running campaign's dates to speed it up or slow it down, add budget, run a finished campaign again, and automatic refunds for any plays a campaign does not deliver.
New to this? Here's how each ad type works, paid from your ad credit. We review every ad before it goes live (it shows as Pending until approved).
A display card is an image + link shown as a card in the Vox9 browse hub. $5 per week.
The hub shows up to 3 cards at a time, and they rotate: your card takes turns appearing for a share of the audience. The more advertisers running at once, the smaller each share, so it's shared exposure, not a permanent fixed spot. Cards appear on the website and in the mobile app. (Exclusive, guaranteed-placement weeks are planned for later.)
Clicks, unique clickers, and a web vs app split. If your card links to a Vox9 page (your author page or a series), you'll also see how many signed-in listeners followed or subscribed to you after clicking.
Link your card to your Vox9 author or series page (not an off-site link), that unlocks the follow/subscribe tracking, and use a clear square image with a short, punchy name.
An audio ad is a short clip (up to ~15 seconds), and it runs in two places. Pre-roll plays before an episode starts. Mid-roll plays partway through longer episodes. $0.01 per completed play either way, and you can add an image that shows while it plays.
Both come with your campaign at no extra cost, and mid-roll tends to be heard to the end slightly more often than pre-roll. Your campaign report breaks the two apart.
You choose how many plays to buy (e.g. 500) and how many days to spread them over. We pace delivery evenly across that window, so your plays are spread across the day(s) rather than used up all at once. Your ad is served ahead of our own house ads.
Plays delivered (vs your target), completion rate (how many listened to the end), clicks and CTR, a web vs app split, and a day-by-day breakdown.
Keep the audio short and lead with the hook in the first few seconds. Point the link at your author or newest series page.
Advertising has its own jargon. Here's every figure on this page in one sentence each, so you can judge your own campaigns without having to take our word for it.
Clicks — how many times someone tapped your ad to go to your link.
New followers — signed-in listeners who clicked your ad and then followed you (only counts if your link points at a Vox9 page).
New supporters — the same, but they subscribed to you rather than just following.
Cost / click — what you paid divided by the clicks you got, so the lower the better.
Times shown (impressions) — how many times your ad was put in front of someone.
Plays delivered — for audio, how many of the plays you bought have been used so far.
Listened to the end (completion rate) — the share of listeners who heard your whole audio ad instead of skipping or leaving.
Unique people — clicks with repeat clickers counted once, so ten clicks from one person counts as one.
CTR (click-through rate) — the share of people shown your ad who clicked it; a few percent is strong for audio, a fraction of a percent is normal for cards.
eCPM — what you effectively paid per thousand times your ad was shown, which is the standard way advertisers compare formats.
The green or amber note under a figure — how you compare with the average Vox9 author campaign, green meaning you're ahead.
Pacing — whether your plays are being spread evenly across the days you chose rather than spent all at once.
Web / app split — how much of your audience was on the website versus the mobile app.
Where it played — the genres of the episodes your audio ad ran in front of, most frequent first, which is a useful guide for what to target next time.
The chart — how many times your ad was shown and clicked on each day of the campaign.
Recent clicks — the last few clicks with their timing, and whether the person was signed in.
Follower and supporter numbers only count signed-in listeners, so your real total is likely a little higher. And they're credited when someone follows you after clicking, which usually means your ad caused it, but not always.